Selected work / Nightlife & events
PubMatch: a pub crawl brand built for an international crowd.
PubMatch runs pub crawl nights in Madrid for locals and travelers from everywhere. Whilker built its website: a fast, trilingual site that explains the night, sends people to book, and keeps them coming back.
- Industry
- Nightlife & events
- Market
- Madrid, Spain
- Scope
- Website, built from scratch
- Languages
- Spanish, English, Portuguese
Challenge
The audience changes every night: students, expats, and tourists who speak different languages and decide on their phones, often the same day. The site needed to make the experience clear in seconds and get people to a ticket without friction.
Approach
A focused, mobile-first site in three languages, with ticket sales handled by an established event platform instead of a custom checkout, and a community list so one night can turn into the next.
Result
A single brand site that explains how the night works, shows upcoming dates, sends bookings to the ticketing partner, and collects opted-in contacts by country of origin.
What we built
Website
- Spanish, English, and Portuguese versions
- Mobile-first, dark visual identity built around the brand
- "How it works" flow: meet the group, 3–4 bars, finish at a club
- Photo gallery of past nights
- Search-ready titles and descriptions per language
Booking & community
- Upcoming events with links to the ticketing platform
- Community sign-up with country of origin
- Explicit marketing consent and privacy policy
Inside the site
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