Selected work / Tourism e-commerce
Vem com Vitor: improving the path from search to booking.
Vem com Vitor sells tours and travel experiences in Alagoas, Brazil. The work has involved improving the online sales experience of an existing tourism website and treating the website as an active part of the commercial operation.
Visibility is only the beginning.
A tourism website must be discoverable, understandable, and easy to buy from. Better content and search presentation matter, but so do clear offers, itinerary choices, and a purchase journey customers can complete.
Improve what customers see and how they buy.
Work has included search-oriented site structure, destination and product content, on-page optimization, and e-commerce purchase flows. The website presents ready-made tour combinations and an itinerary-building experience for travelers choosing more than one activity.
Sustainable improvement is a process.
Commercial websites are not finished when they go live. They need measurement, attention to the customer journey, and iterative decisions based on how people actually use them.
Measured progress
Period-by-period sales and traffic figures can be added after confirming the exact reporting scope, baseline, methodology, and permission to publish. We do not present correlation as proof that one change caused all business growth.
Results will be published after verification.